Using long-tail keywords (specific phrases that searchers use) to help content reach its target audience
Additionally, with increasing concerns about Endanwender privacy and data security, marketers must ensure compliance with regulations like GDPR and CCPA, balancing effective targeting with respect for Endbenutzer privacy.
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In short, RTB is always done through programmatic advertising, but programmatic advertising doesn’t always use RTB.
Programmatic is the best way to buy ad inventory to reach the masses due to the abundance of cross-platform inventory.
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Think of programmatic as the umbrella in this category, where different types of programmatic buying are categorized beneath it.
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Supply Side These are the publishers. Within the app, publishers determine which ad formats and sizes to allow and then make these ad spaces available to bidders looking to have their ads placed.